Job Overview

We are seeking a dynamic and creative Marketing Manager to join our fast-growing fast food burger chain. As a Marketing Manager, you will play a crucial role in shaping our brand’s presence and driving customer engagement through innovative marketing strategies. Your work will directly influence our sales growth and brand loyalty, making you an integral part of our success.

Responsibilities:

• Develop Marketing Strategies:
  • Create, plan, and execute comprehensive marketing strategies that enhance the brand’s visibility, engage customers, and drive sales growth.
• Brand Management:
  • Ensure consistent brand messaging across all marketing channels, including digital, print, and in-store promotions, to strengthen brand identity and loyalty.
• Market Research:
  • Conduct thorough market research to understand consumer preferences, trends, and competitive landscape, using insights to inform marketing strategies and product development.
• Campaign Management:
  • Plan and execute impactful marketing campaigns for product launches, promotional events, and seasonal offers. Monitor performance and adjust strategies as needed to maximize effectiveness.
• Digital Marketing:
  • Oversee the company’s online presence, including website management, social media marketing, email marketing, and digital advertising to reach a wider audience and engage customers online.
• Content Creation:
  • Collaborate with creative teams to produce compelling marketing materials such as advertisements, brochures, and online content that resonate with target audiences.
• Budget Management:
  • Prepare and manage the marketing budget, ensuring efficient allocation of resources to various marketing initiatives and maximizing return on investment.
• Analytics and Reporting:
  • Utilize analytics tools to track campaign performance, analyze customer behavior, and generate reports on marketing activities’ effectiveness, making data-driven decisions to improve outcomes.
• Team Leadership:
  • Lead and motivate the marketing team, setting clear goals, providing guidance, and fostering a collaborative and creative work environment.
• Stakeholder Collaboration:
  • Work closely with other departments, including product development, operations, and sales, to ensure cohesive strategies and alignment with overall business objectives.
• Customer Engagement:
  • Develop and implement strategies for enhancing customer engagement and satisfaction, including loyalty programs, feedback mechanisms, and community events.
• Crisis Management:
  • Monitor public perception of the brand and respond to any negative feedback or PR crises promptly and effectively, to maintain the company’s reputation.
• Vendor and Partnership Management:
  • Negotiate with vendors, media outlets, and potential partners for marketing-related services and collaborations, optimizing exposure and resources.
• Innovation:
  • Stay abreast of industry trends and innovations in marketing technologies and practices, adopting new approaches that can benefit the brand’s growth and customer engagement.
• Sustainability and Social Responsibility:
  • Incorporate sustainable practices and social responsibility into marketing campaigns, aligning with consumer values and enhancing brand reputation.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience as a Marketing Manager, preferably in the fast food or retail industry.
• Creative and innovative thinker and planner.
• Confident in producing and presenting work.
• Excellent organizational and planning skills.
• Ability to lead and inspire a team.
• Strong analytical and project management skills.
• Confident and dynamic personality.
• Strong creative outlook.
• Knowledge of website analytics tools (e.g., Google Analytics).
• Up-to-date with the latest trends and best practices in online marketing and measurement.